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"You miss 100% of the shots you don't take."
Wayne Gretzky
Bid Brave
Bidding is more than answering questions. Your client must be able to picture working with you every day for the next 5, 10, 15 years. They need to feel you are the perfect choice. Finding your powerful and persuasive words will do this.
The levers of emotive language need to be cleverly built into your technical solution/s for the strongest submission. We combine state-of-the-art bid writing and design, with the talents of leading directors and writers, to make sure your team is heard and reflected in a bid that wins.
A Winning Process
When we combine teams with you, everyone finds an ally to achieve their best.
We’ll work tirelessly to support you through the most important and toughest challenges you’re bidding to win. We bring both energy and bid expertise to boost your teams, and make sure the most important messages are heard by all.
This diagram shows how key communication activities relate to, and bind together, key bidding activities. Throughout the bidding cycle we embed language, style and brave team behaviours for success.

Our Projects
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Bid Apps
Having worked on 334 bids in the past 10 years, across sectors including construction, highways, transportation, energy, tourism, civil engineering and more, we have many stories to tell.
We can’t share many case studies as the confidentiality of our customers offer is crucial but here are some of the projects we can talk about:
Fremtidens Tog >
Our client, Alstom, knew they had ground to make up to beat their competitors, so they called Blue Edge. They had the right offer to win this bid for 100 trains and 15 years maintenance contract in Denmark, but why was the end client, DSB, not seeing it?
HS2 Civils packages >
In the world of construction, Carillion, Eiffage and Kier need little introduction. But as a joint venture, we knew CEK sounded less familiar. All three of them are adept at building infrastructure and rail engineering but could they come together to build a lasting relationship with HS2?
Thames Tideway Tunnel >
Three international contractors plus the largest UK civil engineering project in decades? Wow. We knew the Thames Tideway Tunnel was destined to be a hugely complex and high-profile project.