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Impact not hype

September 2023

There is an old saying that everyone has a novel in them. And as the writer Christopher Hitchins said that’s where they should probably stay.

Trigger Warning: Toxic Bids

August 2023

What happened to the positive Blue Edge we’ve come to know and love? Why are you talking about toxicity?

Who wants Blue Edge T-shirts? A mug with our smiling faces on?

July 2023

No, we’re not opening a cultural phenomenon in the heart of Carnaby Street, we want to talk about treating each project like you're an entrepreneur.

What next? Choosing (informed) changes

June 2023

Often, we are faced with choices where even after all data is presented, we must trust our own convictions because there is no definite right or wrong. In bidding this happens at every level from whether to bid at all, to solution choices, to team member choices, to when to press the submission button – all with the specific client in mind.

Tumbleweed & hibernation

May 2023

How is our year of making choices to do better?

Well one human choice was to go with the flow of the business and not kill ourselves to hit a monthly newsletter. We’re finding it difficult as a group of perfectionists to fully feel comfortable with this choice, but know it is better to focus the right energy in the right places.

The Worst Way to Run a Bid?!

March 2023

It can be demoralising at best and toxic at its worst.

As one ProductPlan blog put it, ‘If you treat every piece of feedback equally and every opinion as truth, you may end up with a bloated, Frankenstein-esque product–a loosely stitched together mashup of various opinions and ideas.’

One Small Step

January 2023

This year our thinking and ongoing newsletter theme is about making a choice to do better. Taking a footstep or a leap towards a better planet which intrinsically weaves people and nature together...

Find your table stakes, hyperlocal, to move the needle

December 2022

It’s buzzword and acronym bingo time, guessing what will be the top word in bidding in 2023!

We love the power of words and crafting them to tell impactful stories, and we love eliminating business 'fluff’ or ‘corporate talk’ from the bids we work on. So, knowing what’s coming let’s us know what we need to avoid (or occasionally embrace wholeheartedly!).

Falling leaves

November 2022

The falling leaves, drift by the window, the autumn leaves, of red and gold… and all the Christmas adverts are showing again. It is the time of year to reflect and start planning for a hopeful and exciting 2023.

MEET THE TEAM: Psychic Sam

October 2022

Blue Edge is excited to introduce Sam, who has 10 years’ experience in bringing psychic predictions to business strategy. Excelling in the use of extrasensory perception to move clients’ wallets and channelling former directors to tell you what you’re doing wrong, from the afterlife.


September 2022

We’ve digested three courses of bidding issues and explored the heroes who can inspire us from different heroes across the world and decades. Why did we bother?


August 2022

What’s left? Well, this chapter of our look at heroes and their skills to inspire bid teams, considers the things to continuously remind yourself of throughout bids. Thoughts to challenge the plan, the bid and any follow up presentations.


July 2022

So, we’re in the thick of it. Having enjoyed the starters, or planning stages, with Dr. Martin Luther King Jr., Albert Einstein, Oprah Winfrey, Corazon Aquino, and Unknown Tiananmen Square rebel, we are moving onto the main course. The nitty-gritty. The substance of the bid responses.


June 2022

Dr. Martin Luther King Jr., Albert Einstein, Oprah Winfrey, Corazon Aquino, and Unknown Tiananmen Square rebel. An awesome dream dinner party combination? Well, yes, but actually we’ve brought them up together for what their achievements or characteristics can mean to bidding.