

It’s always hard to believe when a decade has passed.
You might say that 2002 was a funny year to set up shop. The stock market was in its 3rd year of decline, criminal investigations were launched into accounting procedures of various big brands, companies like British Energy got government bailouts, the Iraq war was on the horizon. No wonder the pop charts were full of happy boy bands and Hollywood was providing escapism with sequels for Star Wars, James Bond, and Harry Potter.
The landscape was becoming more dramatic in the world of bids, too. And over the past 10 years, the contraction in number of jobs and value of jobs have made bids more competitive.
…Just last year, the value of large £100m plus schemes shrank by 34% to £7.2Billion.To further the challenge, PPPs have continued to receive a public bashing here in the UK, and newer funding vehicles like LABVs aren’t as well used or understood, leaving most consortia an extra tricky battle of communications before they even start.
Regardless of your sector, it has become critical to focus on bids that are strategically
right, then make sure you stand out and make your bid count.
We’ve always maintained that good communication is not about doing something ‘whizzy’. We know money has to be spent wisely and deliver results. The process has to be about developing and delivering the right message with the right media at the right time. Whether it’s iPad or print, we make sure you choose the right option for the right opportunity. We must be doing something right because we’ve seen our win rate grow to 88% and our clients land £30bn of business over the past 3 years alone.
Here’s to making the right impression and here’s to the next 10 years!