2011 sadly also saw the passing of Steve Jobs. We were working on the bid for Apple Campus 2 at the time and were blown away by the standards to which it’s going to be constructed – well, it’s going to set new standards, really.

It was exciting to be involved but we won’t pretend it didn’t make us nervous to be writing an iPad app for THAT job.

We decided to use the app as a way to show the unique personality of our client, demonstrating the synergy between their culture and Apple's.

We directed and filmed 14 short interviews with key staff - and forced ourselves to go to sunny San Fran to do it! Hopefully someone will phone us soon regarding a big bid team in Barbados.